the word catfight according to wikipedia : part 2

Catfights, both real and staged, are a staple of daytime television talk shows and reality television shows such as The Jerry Springer Show, The Bachelor, For Love or Money, and The Real Housewives series,[15] where women are frequently presented as being in continual competition with each other for love and professional success. In 2009, ABC-TV promoted The Bachelor with the voiceover narration "Let the catfights begin", and reality television shows have frequently overlaid sound effects of hissing cats onto scenes featuring women arguing or competing with each other.[16] In 2002, an SABMiller television commercial called "Catfight" featured two young beautiful women [17] drinking a beer in an outside cafe. Their polite conversation quickly turned into an argument about whether Miller Lite beer’s best aspect was its taste or the fact that it was less filling than other beers. The argument led to a fight where one of the girls knocked the other into an adjacent pool. The women quickly lost most of their clothes and continued the fight clad in only in their underwear. Before the fight came to a conclusion, the scene faded out and the viewers saw that it was a fantasy dreamed up by two men in a bar discussing what would make a great commercial. The scene would later cut to the girls, stripped down to their underwear, wrestling in a mud pit. An uncensored version was also filmed that included an alternate ending where the mud-covered girls fall in love and kiss. Predictably, one critic noted, the fight was blonde vs. brunette.[10] The campaign generated considerable controversy, but sales of Miller Lite subsequently declined by 3%.[18] “More than any other aspect of the catfight in today’s culture, the catfight’s sexually arousing potential is exploited for numerous purposes. The phenomenon of catfighting as erotic entertainment for straight men is widely documented throughout the Internet, television, film, and even pornography. On numerous websites … web users are overwhelmingly presented with catfighting as highly sexual, even pornographic. So many websites act as sources of catfights as pornography that it would be hard to believe the catfight can be interpreted in any other way. Venturing onto … these pages (and many others) will lead a viewer to an abundance of videos and images of objectified women fighting with each other by pulling hair, scratching, and even biting each other. The interpretation of the catfight as sexy and gratifying for men is hardly uncommon on the Internet…